US automotive interior market seen rising to $48 billion by 2030

The Business Research Company says the U.S. automotive interior market will grow from $34 billion in 2025 to $48 billion by 2030, driven by demand for premium cabins, smart infotainment and software-defined vehicles. The report also points to over-the-air updates, electric SUVs and connected cockpit tech as major growth catalysts.

Why it matters: - The U.S. is projected to remain the largest country-level market for automotive interiors, reaching $48 billion by 2030. - Growth in premium cabins, connected displays and smarter cockpit systems is changing what automakers must design into vehicles. - The shift affects suppliers, OEMs and software providers tied to infotainment, seating, trim and interior electronics.

What happened: - The Business Research Company released its Automotive Interior Global Market Report 2026, with a forecast through 2035. - The report says the U.S. automotive interior market will grow from $34 billion in 2025 to $48 billion by 2030. - The forecast implies a 7% compound annual growth rate for the U.S. market. - Global automotive interior revenue is projected to surpass $233 billion by 2030. - The broader motor vehicle seating and interior trim market is forecast to reach about $352 billion by 2030. - Automotive interiors are expected to account for nearly 2% of the transport industry’s projected $9.4 trillion market by 2030.

The details: - Asia-Pacific is forecast to be the largest regional market by 2030, reaching $88 billion from $58 billion in 2025. - Asia-Pacific growth is projected at 9% CAGR, supported by manufacturing expansion in China, India, Japan and Southeast Asia. - The report ties Asia-Pacific demand to higher comfort expectations, premium cabin features, electric and hybrid vehicles, connected cockpit technology and OEM investment. - Passenger cars and commercial vehicles are expected to add more than $71 billion in value between 2025 and 2030. - Passenger cars are forecast to account for 59% of the market, or $137 billion, in 2030. - Passenger-car growth is linked to urban vehicle ownership, personalized cabin design, digital instrument clusters, intelligent infotainment and lightweight sustainable materials. - The market is segmented by components including infotainment systems, instrument panels and interior lighting. - The application split includes dashboards, seats, door panels and trims, carpets and headliners. - A key growth driver is software-defined vehicles, which rely on software to manage infotainment, safety and user experience. - The report says software-defined vehicles should add about 2.8% to annual market growth. - Another growth driver is premium and electric SUVs, which are expected to add about 2.1% to yearly market growth. - Over-the-air updates in cockpit architectures are expected to add around 1.9% to annual growth. - OTA systems let manufacturers remotely update software, fix issues and add features without physical service visits. - OTA capability also supports subscriptions, connected infrastructure, cloud integration and cybersecurity demand. - Smart and sustainable trim components are emerging as differentiators for comfort, aesthetics and lower environmental impact. - Lear Corporation introduced ComfortMax Seat engineering technology in February 2025. - Lear’s technology is designed to improve thermal comfort with faster heating and ventilation responses. - Lear’s modular approach is intended to reduce reliance on HVAC systems and cut part counts by up to 50%. - The market remains relatively concentrated, with the top 10 suppliers accounting for 33% of 2024 revenue. - The leading 2024 suppliers by market share include Forvia SE, Yanfeng Automotive Interior Systems, Lear Corporation, Hyundai Mobis and Adient at 4% each. - Continental AG and Magna International each held 3% share in 2024. - Grupo Antolín-Irausa, International Automotive Components Group and Marelli Holdings each held 2% share in 2024.

Between the lines: - The report points to a cabin market that is becoming more software-driven, which means interior suppliers need to compete on electronics, interfaces and upgradeability as much as on materials. - Electric and hybrid vehicles are pushing cabin layouts toward more digital and minimalist designs, which favors firms with smart cockpit and display capabilities. - The concentration of revenue among a small group of suppliers suggests barriers to entry remain high. - Those barriers include safety rules, complex manufacturing, precision engineering and quality standards. - Competition is increasingly centered on collaboration, product development and geographic expansion. - The report also lists a broader ecosystem of manufacturers, distributors and automakers tied to the value chain.

What's next: - Suppliers are likely to keep investing in recycled and bio-based materials, smart interior systems and manufacturing technologies. - Automakers are expected to expand features tied to personalization, connected services and OTA updates. - The report says Forvia SE was the global market leader in 2024 with a 4% share. - Forvia’s interior business covers seating systems, cockpit modules, door panels, instrument panels, acoustic solutions and sustainable interior technologies. - The company also provided a free sample report and the full market report.